Our Team

Tim Morales is the principal of Tim Morales & Associates, Inc. The son of a mechanical contractor turned manufacturer’s representative, Tim is a thirty-eight-year industry veteran. Tim is a Past Chairman of AIM/R, the Association of Independent Manufacturers Representatives which represents over 300 Rep Agencies across North America; He has also served on various Boards including the Birmingham Chapter of American Society of Plumbing Engineers and the Alabama Chapter of American Society of Interior Designers. Tim currently sits on the Board of Directors of the American Supply Association and is Co-Chair of the Southern Wholesalers Association, Mechanical Products Council. 2017 marked the Morales family’s 60th anniversary in the rep business.

With over 20 years’ experience in plumbing sales, Richie joined Tim Morales & Associates in 2006. He has lived in Mobile, AL for over 30 years and attended the University of South Alabama. Richie has spent the bulk of his career working directly with plumbing contractors, a key to his wholesale success. In addition to his account responsibilities, Richie serves as Corporate Sales Manager. He also sidelines as part-owner of Callaghan’s Irish Social Club in Mobile, Ala. Callaghan’s is Mobile’s oldest pub, operating since 1946.

The son of a plumber, Barry has a strong industry background, starting with Noland Company in 1985. Barry joined the ranks of plumbing representative’s in 1997. A cattle farmer by hobby, some say Barry works 60 hours a week just to pay for feed. As the Alabama territory manager, Barry guides sales operations throughout the state of Alabama.

A native of Mobile, AL, Karen joined the firm in 2009. She previously co-owned Wheeler & Associates where for 15 years she worked in sales marketing, trained salespersons and handled administrative duties. In addition to her responsibilities as inside sales and office manager, Karen is also quick to help out with counter days and other industry events.

Wally returned to Team Morales in 2014 after a stint with Ferguson-Wolseley. He brings over 20 years of experience to our inside sales team with an emphasis on industrial products. Wally heads up inside sales on the commercial and industrial side. He will complete his CPMR certification in early 2020.

The odds on favorite to be the next CEO, Jessica joined the staff in April of 2011. She holds a Bachelor and Master’s degree from Troy University. Jessica serves as accounting & operations manager for the agency. She also leverages her media, communications and public relations experience to the advantage of the agency. Jessica completed her CPMR certification at the University of Texas. Prior to joining TMI, Jessica served as Assistant Director of Athletic Communications at Middle Tennessee State University. She could also run ESPN.

Tom brings over 35 years of experience to our inside sales team with an emphasis on commercial and industrial products. With a strong background in PVF he provides an invaluable resource to our agency.

Andrew is the Quotations and Content Coordinator for TMI. This includes identifying, quoting and tracking jobs using Dodge as well as other programs. In addition to job quoting, Andrew also assists with content management for both principals and customers. He graduated from Auburn University with a degree in civil engineering.

Maggie Eldredge is the bookkeeper for Tim Morales & Associates. She is a junior at the University of South Alabama majoring in meteorology. She is an active member of the Alpha Gamma Delta sorority and is treasurer of the Meteorology Club.