Tim Morales & Associates, Inc. is an Independent Manufacturer Rep agency focused on the wholesale plumbing & industrial distribution channels. “TMI” provides the highest level of sales and marketing professionalism to exclusive manufacturers of plumbing, mechanical and industrial products.
The Morales Family has served this Industry since 1957 when Grace and Joe Morales founded the J.H. Morales Sales Company in Nashville, TN. Today, Mobile, AL based Tim Morales & Associates carries forward this rich “Family Tradition”.
Morales founded Tim Morales & Associates as a spinoff of his parent’s rep firm in 1997. His company now represents industry leading manufacturers along the Gulf Coast states of Louisiana, Mississippi, Alabama and the Florida Panhandle.
TMI is a member in good standing of the various industry associations. Please visit our Partners page for a complete listing.
Tim Morales is the principle of Tim Morales & Associates, Inc. The son of a mechanical contractor turned manufacturer’s representative, Tim is a thirty five year industry veteran. His agency represents TOTO USA in the states of Louisiana, Mississippi, Alabama and West Florida. They were chosen as the Rep of The Year in 2014 by “Supply House Times” the official publication of the American Supply Association.
Tim is currently Chairman of AIM/R, the Association of Independent Manufacturers Representatives which represents over 300 Rep Agencies across North America; He also serves on the Board of the Alabama Association of Interior Designers, the American Supply Association and is an active member of ASPE, The American Society of Plumbing Engineers.
2017 marked the Morales family’s 60th anniversary in the rep business. Tim has been directly involved with plumbing fixtures and water conservation products for the bulk of his career and is uniquely qualified to present this subject matter.
With over 20 years’ experience in plumbing sales, Richie joined Tim Morales & Associates in 2006. He has lived in Mobile, AL for over 30 years and attended the University of South Alabama. Richie has spent the bulk of his career working directly with plumbing contractors, a key to his wholesale success. In addition to his account responsibilities, Richie serves as Corporate Sales Manager. He also sidelines as part-owner of Callaghan’s Irish Social Club in Mobile, Ala. Callaghan’s is Mobile’s oldest pub, operating since 1946.
The son of a plumber, Barry has a strong industry background, starting with Noland Company in 1985. Barry joined the ranks of plumbing representative’s in 1997. A cattle farmer by hobby, some say Barry works 60 hours a week just to pay for feed. As the Alabama territory manager, Barry guides sales operations throughout the state of Alabama.
An Atlanta native and graduate of Hampton Sidney University, Alex joined the agency as an outside salesman in October of 2007. Previously Alex worked with Ferguson Enterprises in Atlanta, GA and Jackson, MS. With over 15 years of experience in the plumbing industry, Alex has excellent relationships with major end users and guides business to wholesalers throughout the State of Mississippi and north Louisiana. Alex recently completed his CPMR certification. Alex is an Eagle Scout with two beautiful young children. He is also an avid runner.
With more than 25 years experience with Conbraco “Apollo” in the Mississippi area, Randy James joined Tim Morales & Associates in January 2016.
Emmitt Fagerstrom joined Tim Morales & Associates in March of 2012 with a focus on business development. He travels from the Florida Panhandle to Louisiana with a focus on the contracting and specification trades.
Brad Sandridge joined Tim Morales & Associates in September of 2016 as part of the business development team. With over 15 years of experience in the plumbing industry, Brad has excellent relationships with major end users and guides business to wholesalers throughout south Louisiana.
Jim Boerma joined Tim Morales & Associates in August of 2015 as part of the business development team. A native of Pensacola, Fla., Jim attended Pensacola State College and served 11-years in the U.S. Army Reserve. Jim began his career with Sears, holding management positions in retail and commercial sales. He was a founding partner of Builder’s Resource Group, a wholesale appliance distributor servicing the Florida Panhandle and South Alabama. Jim entered the plumbing industry as a District Sales Manager and Regional Sales Manager with Jacuzzi Bath and most recently held the position of Aquatic Regional Sales Manager-Southeast/Southwest-Wholesale. Jim is married and has two sons. When not seeking new business opportunities for Tim Morales & Associate’s, he enjoys the white sands of Santa Rosa Beach, Florida and the clear waters of Lake Martin in Alabama.
Hal House joined Tim Morales & Associates in June 2018 as part of the business development team.
A native of Mobile, AL, Kelly joined the agency in 2012 as an inside sales person. Prior to working for TMI, she was the manager at Radney Funeral Home where she honed her fantastic customer service skills. Kelly plays a key and proactive role supporting the traditional plumbing wholesale channel; as well as, the contractor base. From parts to expedites, Kelly delivers five star service with smile.
A native of Mobile, AL, Karen joined the firm in 2009. She previously co-owned Wheeler & Associates where for 15 years she worked in sales marketing, trained salespersons and handled administrative duties. In addition to her responsibilities as inside sales and office manager, Karen is also quick to help out with counter days and other industry events.
Wally returned to Team Morales in 2014 after a stint with Ferguson-Wolseley. He brings over 16 years of experience to our inside sales team with an emphasis on industrial products. Wally heads up inside sales on the commercial and industrial side. Wally is a second year CPMR candidate.
The odds on favorite to be the next CEO, Jessica joined the staff in April of 2011. She holds a Bachelor and Master’s degree from Troy University. Jessica serves as accounting & operations manager for the agency. She also leverages her media, communications and public relations experience to the advantage of the agency. Jessica recently completed her CPMR certification. Prior to joining TMI, Jessica served as Assistant Director of Athletic Communications at Middle Tennessee State University. She could also run ESPN.
Colin, joined the agency in June of 2016 as the Warehouse and Facilities Manager and Customer Service Support.
Tom Webb brings over 25 years of experience to our inside sales team with an emphasis on industrial products.
Andrew assists the Tim Morales team with IT and Special Projects. He graduated from Auburn University with a degree in civil engineering with a geotechnical engineer emphasis.